Tag: Concept

Mercedes-Benz | Concept A Sedan

With the Concept A Sedan at Auto Shanghai Mercedes-Benz is providing an outlook of the next generation of compact vehicles and a potential, new body type. 

Mercedes-Benz Concept A Sedan: Vorbote einer neuen GenerationMercedes-Benz Concept A Sedan: Vorbote einer neuen Generation

The Concept A Sedan show car specifies the evolved Mercedes-Benz design language. Thanks to its purist, surface-focused design featuring reduced lines and gaps, the show car is hot and cool at the same time. The “Aesthetics A” sculpture already demonstrated that the upcoming compact class generation marks the dawn of an even more rigorous implementation of the design idiom of “sensual purity”.

“Our Concept A Sedan shows, that the time of creases is over”, say Gorden Wagener, Chief Design Officer Daimler AG. “With its perfect proportions and a sensual treatment of surfaces with reduced lines, it is the next milestone of Sensual Purity and has the potential to introduce a new design era.”

The current compact vehicle generation is crucially contributing to Mercedes‑Benz’s most successful and rejuvenated appearance ever to make 2016 the sixth year of records in succession. More than two million compact vehicles have been sold around the globe since 2012. In addition to the contemporary design language, innovative assistance systems, connectivity, and driving pleasure, model variety is a crucial factor for success: with the A and B‑Class, CLA and CLA Shooting Brake, as well as the SUV crossover GLA five differently positioned variants are available on the market.

“Their success shows that our customers are absolutely delighted with the current generation of Mercedes-Benz compact cars”, says Britta Seeger, member of the Board of Management of Daimler AG responsible for Mercedes‑Benz Cars Marketing & Sales. “We are therefore extremely confident that the planned expansion will lead to a continuation of this success story.”

The Concept A Sedan: study of a compact premium sedan

The Concept A Sedan (length/width/height: 4570/1870/1462 mm) has been designed with the proportions of a dynamic, coupé-like and simultaneously compact, premium sedan. This aim is emphasized by the traditional three-box design featuring short overhangs, especially at the rear, as well as the slim greenhouse that has been offset towards the rear. Additional sedan characteristics are the relatively vertical C‑pillar, larger side windows and the higher beltline.

The muscular-seeming wheel arch design featuring a reduced arch dimension emphasize the exclusive 20‑inch wheels. The light alloy wheels radiate technical precision with their sporty aerowheel look featuring a structured surface between the spokes. The door handles of the show car are flush with the body, while the outside mirrors, in a contemporary reinterpretation, stand proud of the beltlines.

The striking front expresses self-confidence: this is crucially highlighted by the deep Panamericana grille tilted towards the front, featuring vertical chrome inserts and a star in the centre, as well as the stretched bonnet with Powerdomes. The large, lower air inlet featuring a diamond grid structure and a striking trim strip in dark chrome is also amongst the most eye-catching features.

The headlamps with their eyebrows as a typical feature of the brand as well as the striking grid structure on the inside guarantee a confident look – and a simultaneously high recognition value. The structural sculpture that has been broken down in detail represents a technically based counterpole to the sensual exterior – “stimulating contrast” is one of the six guiding principles of Mercedes-Benz design. The grid structure in the lamps has been coated with a UV paint and it is exposed to ultraviolet light. As a result, the headlamps “glow” in different colours, depending on the light medium – the daytime running lamps, for instance, are white.

This unusual lighting technology is also used at the rear: The striking tail light image has also been designed as a structural sculpture. In line with the evolved design philosophy the lines and gaps at the rear have been reduced. As a contrast to the paintwork the rear bumper features a diffuser-look lower part trimmed in black and a chrome trim strip that emphasises the width and underlines the car’s premium appeal. The integrated exhaust deflectors are finished in dark chrome. Additional features of the roadworthy show car are dark privacy windows all-round as well as a large, panoramic glass roof.

Mercedes-Benz Concept X-CLASS

Mercedes-Benz Vans expands product range: Mercedes-Benz Concept X-CLASS – First outlook on the new pickup bearing the three-pointed star

  • Product range expansion for sustainable global growth
    – Market launch in late 2017
    – Key markets Europe, Latin America, South Africa, and Australia
    – Investments in the high nine figures
    – Two design variants, one message: the first true premium pickup
    – The X-Class: powerful engine, high ride comfort, and exemplary safety

 

With the Concept X-CLASS, Mercedes-Benz Vans gives a concrete outlook on its new pickup, the X-Class, in Stockholm. The first premium pickup will combine the best of two worlds. This is demonstrated impressively by Mercedes-Benz with two design variants of the concept car. The Concept X-CLASS powerful adventurer illustrates that the future X-Class will possess all the strengths of a classic pickup – tough, functional, strong, and with off-road capability. The Concept X-CLASS stylish explorer goes a step further and shows what will distinguish the pickup bearing the Mercedes star. The X-Class will be a true Mercedes from the hallmark brand design and comfort to the driving dynamics and safety. This will make Mercedes-Benz the first premium manufacturer to account for the changing customer requirements in the global segment of mid-size pickups, and it will make the tough one-ton pickup with seating for up to five persons the first to be attractive as an urban lifestyle and family vehicle.

With the pickup, Mercedes-Benz Vans will expand its product range with a fourth model series. At the same time, the brand bearing the three-pointed star will become the first premium manufacturer to occupy the promising segment of mid-size pickups. Daimler AG will make investments in the high nine figures (euro) in the new model series by the time of the market launch. It will be launched in late 2017 under the name Mercedes-Benz X-Class. The key markets will be Argentina, Brazil, South Africa, Australia with New Zealand, and Europe.

Dr Dieter Zetsche, Chairman of the Board of Daimler AG and Head of Mercedes-Benz Cars: “With the Mercedes-Benz pickup, we will close one of the last gaps in our portfolio. Our target: we want to offer customers vehicles matching their specific needs. The X-Class will set new standards in a growing segment.”

“We will open up and change the segment of mid-size pickups – with the world’s first true premium pickup for the modern urban lifestyle”, says Volker Mornhinweg, Head of Mercedes-Benz Vans. “Our future X-Class will be a pickup that knows no compromise. Ladder-type frame, high-torque six-cylinder engine, and permanent all-wheel drive are compulsory for us. As an added value we bring safety, comfort, agility, and expressive design – in other words, everything that distinguishes vehicles bearing the Mercedes star. We will thus appeal to new customers who have not considered owning a pickup before.”

 

BMW Motorrad “Concept 101”

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Every year, the most impressive representatives of the mobile past and future on both two and four wheels assemble at the Concorso d’Eleganza Villa d’Este for a very special get-together on the shores of Lake Como. Amid this extraordinary blend of the traditional and the contemporary, BMW Motorrad once again presents a breathtaking concept study: the BMW Motorrad “Concept 101”.

“The Concept 101 opens up a new chapter in the history of our concept bikes. It is the BMW Motorrad interpretation of endless highways and the dream of freedom and independence – the perfect embodiment of “American touring”. Designing this big touring bike study was amazingly exciting for us because we haven’t been involved with a motorcycle concept like this before. To me, the Concept 101 is the epitome of elegance, power and luxury on two wheels,” says Edgar Heinrich, Head of BMW Motorrad Design, describing the character of the concept bike.

The epitome of power and exclusivity.
The name “Concept 101” indicates the capacity of the concept bike, which has its roots in the USA. The capacity of the six cylinders is 1,649 cc – approximately equivalent to 101 cubic inches, which is the American unit of measurement for cylinder capacity. So the “Concept 101” moves into a sphere that goes beyond mere horsepower and acceleration figures – all that counts is the remarkable riding experience full of power and tranquillity. The enormous torque of the in-line 6-cylinder engine generates extraordinary pulling power in every situation on the road.

The number 101 also stands for the place where the vehicle came into being. It was not far from Highway 101, at the design studios of the BMW Group subsidiary Designworks in Newbury Park, California, that the BMW Motorrad designers got together with their Designworks colleagues to create a truly special motorcycle that would extend the limits of quality and exclusivity and reflect a whole new touring philosophy: “We had a clear vision when we were designing the bike: under the motto “The Spirit of the Open Road” we wanted to build a high-performance, emotional and highly exclusive 6-cylinder vehicle that would make every ride a special experience. A bike that would make the moment so special, you would forget your destination,” explains Ola Stenegard, Head of Vehicle Design BMW Motorrad.

This vision is expressed in the BMW interpretation of a “bagger” – an exclusive type of custom bike especially popular in the USA. The very elongated and streamlined silhouette is especially striking from a distance. Unlike the low front section and the high rear of supersports motorcycles, the BMW Motorrad “Concept 101” has a drop-shaped silhouette that is typical of baggers, reaching the highest point at the front trim. Below this, the large front wheel appears to pull the flat, stretched silhouette behind it. At the same time, the characteristic styling of the bike visually suggests a forward urge. Two side cases integrated in streamlined form add the final touch of a quintessential bagger.