Stronger Than Time

Showcasing a legend: “Stronger Than Time” – The new G-Class campaign

Die Inszenierung einer Legende: „Stronger Than Time“ – Die neue G-Klasse KampagneDie Inszenierung einer Legende: „Stronger Than Time“ – Die neue G-Klasse Kampagne

Hidden, but You can find!

Since 1979 the G-Class has been the Mercedes-Benz SUV icon. Its unique DNA is stronger than time; is unimpressed by short-lived fashion trends it remains true to its roots. This also holds true for the new G-Class. In the international 360-degree campaign for the world premiere and market launch, Mercedes-Benz presents the new G-Class as a ground-breaking legend in off-road performance. Beyond this, the G also shows its on-road strengths and presents its enduring, timeless design. The motto of the campaign is accordingly “Stronger Than Time”. With this campaign, Mercedes-Benz makes it possible for customers and fans to enter the fascinating world of this iconic off-road vehicle and discover why the G-Class has been enthralling people around the globe for almost 40 years. The global campaign started on 15 January 2018 with the web special at: The campaign mechanism is based primarily on digital media and social networks. It is accompanied by impressive motifs in the classic media. Striking images and videos show the product highlights of the new G-Class both on- and off-line.

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