“Sensual Purity – Gorden Wagener on Design” encapsulates modern luxury in book form. The book appears today, published by Condé Nast International, London, one of the leading publishing groups for lifestyle topics. From the very first page, it immerses the reader in the all-embracing world of Daimler design, with a special focus on the Mercedes-Benz brand. Through the eyes of Gorden Wagener, Chief Design Officer Daimler AG, the book takes an unprecedentedly in-depth look behind the scenes at the Design Studios and provides a comprehensive insight into the designers’ creative work. This journey of discovery is uniquely visualised by the magnificent imagery of renowned British photographer Jonathan Glynn-Smith. A special highlight of the book is the “Mercedes-Benz Future World”. This shows how the designers’ dreams of a future world take shape as fascinatingly bold yet realistic visions. A visionary lifeworld of the future is to be seen, with roads, bridges, villas and skyscrapers, cars, boats and aircraft. The “Mercedes-Benz Future World” is informed by the design philosophy of Sensual Purity, which combines the brand’s two poles of emotion and intelligence in unique fashion.
The facts on the book “Sensual Purity – Gorden Wagener on Design”
The book is the result of a collaboration between Mercedes-Benz and the Condé Nast International publishing company in London. Both share successful traditions extending back over more than 100 years and enjoy worldwide renown in their respective fields.
The book’s 160 pages contain more than 100 colour photographs and over 50 black-and-white illustrations, virtually all of which have been produced exclusively for the book.
Title: Sensual Purity – Gorden Wagener on Design
Author: Gorden Wagener: Chief Design Officer Daimler AG responsible for the design of all the company’s brands
His formative influence on the design philosophy of Sensual Purity stretches back to 2008, and informs every detail of every new car which has been designed since then.
Photos: Jonathan Glynn-Smith: photographer, film maker and director. He has worked with the world’s leading publishers, fashion houses and luxury brands in connection with magazines, books, advertising campaigns and exhibitions.
Number of pages: 160
Format: h 33 cm x w 25 cm, hardcover (slipcase)
Printed by: Kösel, Germany
Publisher: Condé Nast London
Price: 49 euros